Behind the Scenes
THE CIRCLE — A BASIC SHAPE WITH GREAT SYMBOLIC POWER
Those of you who have known us for a while may remember that we used to call ourselves «rospatt osten pross» and had the «IP» for «Intellectual Property» in our name, in a circular shape like the symbols for «Trademark» and «Copyright».
Our new name is more concise because we are concentrating on the essentials. We have dispensed with the «IP» in the circle, but the new mark is based on the basic circular form: each individual letter contains one or more circle segments. And the circle is anchored as the basic shape in the firm’s corporate design. In this way, we have renewed ourselves and yet remain consistent.
The geometric shape has a high and diverse symbolic power, in which we recognize our own values.
FOCUS AND CONCENTRATION
The circle stands for concentration — as a team, we focus on IP law and have done so for over 75 years. That is real expertise. We dedicate ourselves to the interests of our clients and the best way to enforce them.
LIMITATION AND PROTECTION
The circle always divides an area into inside and outside. Inside is what is protected. rospatt protects your intellectual property from external infringements. The circle, which forms the basis of our corporate design, is powerful and solid. We defend the rights of our clients.
GLOBAL AND INTERNATIONAL
The circle is universally recognized and transcends cultural and linguistic barriers, making it an ideal symbol for a law firm with a global and international focus. It reflects our commitment to serving clients around the world, representing our adaptability and understanding of the diverse needs of international markets in the realm of IP law.
THE WHEEL — DRIVING INNOVATION IN IP LAW
The wheel, a circular marvel, is synonymous with progress and innovation. Similarly, the circle in rospatt’s design signifies our drive for pioneering solutions in IP law. This aligns with our goal to remain at the vanguard of legal and technological advancements, aiding clients in charting successful paths in the everevolving IP landscape.
THE GEOMETRY OF INTELLECTUAL EXCELLENCE
In geometry, the circle is considered a perfect shape. This perfection is analogous to rospatt’s pursuit of intellectual excellence. Our approach to IP law is characterized by a striving for perfection, ensuring that every legal strategy is meticulously crafted and executed with the highest level of expertise.
THE PERFECT TEAM
The team as a circle — that means equality, communication with everyone, everyone is heard. We enjoy working with great success in rotating teams of partners, associates and paralegals who come together on a case by case basis. In this way, our associates benefit from the many years of experience of our established partners. And paralegals can also contribute their ideas and suggestions for improving processes. In this way, rospatt is constantly renewing itself in a collegial, almost family-like atmosphere.